Halima the Hustle Star: How to Find Customers for Your Business

It was mid-term break, and Halima couldn’t wait—her favourite Aunty Asabe was in town! Aunty Asabe wasn’t just fun, she was a businesswoman who sold colourful African fabrics and travelled all over West Africa. Halima had big plans: to spend time with her aunt, eat delicious kilishi, and maybe help unpack a few bags. But she didn’t know she was about to become a mini entrepreneur.

Then Aunty Asabe made an unexpected offer. “Would you girls like to join me at the trade fair tomorrow?” Halima and her best friend Omo were thrilled. They imagined free snacks, fancy stalls, and loud music. “Yes!” they cheered. But they had no clue what really went into running a business.

When they arrived at the trade fair, Halima and Omo were dazzled by the crowd. There were hundreds of people and stalls selling everything from kitchen pots to electronics. Aunty Asabe handed them colourful fliers. “Help me attract customers,” she said. “But be wise—fliers are expensive, so look for people who are likely to buy.”

At first, it sounded simple—just hand out fliers, right? But when a woman asked, “What makes your fabrics better?” the girls froze. They had no clue what to say. Thankfully, Aunty Asabe stepped in, listing all the great deals and quality features. Halima and Omo listened closely. It was clear: knowing your product matters.

Later, the girls suggested something bold: “Let’s do a raffle draw!” Halima said excitedly. “It could help bring more people to your stall!” Aunty Asabe smiled and agreed. They made a sign, spread the word, and watched as more customers lined up—some even dropping their contacts into the raffle bowl.

By the end of the day, Halima was exhausted—but proud. Aunty Asabe showed them how to count money, write receipts, and track sales. “This is what it means to run a business,” she said. “Start small. Serve well. Grow wisely.” Halima nodded, her eyes sparkling with new dreams.

So next time you think of starting a business—think like Halima the Hustle Star. Learn to find the right customers. Speak confidently about your product. Give great customer service. Collect useful contacts. Keep simple records. And never be afraid to suggest fresh ideas. Because every great business starts with small lessons—and big heart.

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